Bangkok is a great city – to get away from on the weekend. And over recent years, Pattaya has undergone a shift towards an upmarket destination, popular with families.
Evidence of this can be found in the growing number of Thai tourists visiting the area, Thais who perhaps previously would have traveled to Cha-Am or Hua Hin.
A little further afield lies Bang Saray, which has gained quite the reputation for being a family-friendly beachside destination with reasonably-priced accommodation and a number of great seafood restaurants. The area has become a big hit with many because of its quiet, laid back beachfront vibe.
A number of family-oriented activities and attractions have opened on the east coast that are bound to keep the kids entertained for hours on end such as the Cartoon Network Amazone, Ramayana Water Park and Legend Siam. There are also go-kart courses, skating rinks, ATV tracks, tropical botanical gardens.., the list goes on. And if you can find someone to mind the kids, there are dozens of world-class quality golf courses in the immediate vicinity.
The area immediately surrounding Ocean Marina Yacht Club has seen a resurgence of 5-star resorts opening nearby, including the Renaissance Pattaya Resort & Spa, the Mason – a private-pool villa resort – and the recently opened Ana Anan Resort & Villas. Properties such as the neighbouring Mövenpick Siam Pattaya now make it a point to offer yacht cruises as an option for their guests. Many of these resorts are going out of their way to offer family packages, especially to guests traveling from Bangkok for a weekend getaway.
And many of these high-end properties now have kids’ activity rooms, or day care, where parents can drop off their children for a few hours and enjoy some quiet time. The hotels have geared menus and numerous programs around children making Pattaya and the east coast today, a popular vacation choice with families from all over the world.
Thailand’s East Coast has become a leading destination for visitors from around the world and a priority region in which businesses are looking to invest. Planned road, rail and air infrastructure improvements as well as inward investment in the Eastern Economic Corridor project are set to have a significant impact on business and leisure in the region, and the east coast’s marine industry is well positioned to support this growth.
Located at the heart of the region’s marine industry and yachting tourism is Ocean Marina Yacht Club, the largest marina in South East Asia and home to the Ocean Marina Pattaya Boat Show which will take place for the eighth time from 21 to 24 November, 2019.
“Ocean Marina Pattaya Boat Show is one of our signature marine events and has grown considerably since its launch in 2012. Visitors reached almost 6,000 last year and were up 5% year-on-year, while overall numbers are up 183% since year one,” said Mr. Napong Paripontpochanapisuti, Managing Director, Ocean Property Co. Ltd., organisers of the Ocean Marina Pattaya Boat Show.
“We invest more than 10 million baht each year in developing the show and marketing it overseas and throughout Thailand, and we are targetting a 20% growth in the number of visitors this year. Our aim is for the show to be a platform for the industry, to promote marine-related businesses and services, yachting tourism, and showcase the stunning coastline and islands along Thailand’s east coast, as well as introducing the boating lifestyle to more Thais.”
Ocean Marina Pattaya Boat Show helped to generate 2.5 billion baht of business for Thailand’s marine industry in 2018. Although Thailand’s tourism is currently experiencing a dip, the fundamentals remain strong and the east coast’s future looks bright with yachting tourism expected to contribute significantly to the tourism sector.
“The first four months of the year were very strong and although visitors during May and June have tapered off, the total number of tourists joining boat trips at Ocean Marina Yacht Club in H1/2019 is up 2% year-on-year. Chinese and Korean tourists remain the top day trippers but what is encouraging is the number of Thais who are enjoying time on the water – Thai nationals were our third largest nationality in H1/2019,” commented Mr. Scott Finsten, Harbour Master of Ocean Marina Yacht Club, organisers of the Ocean Marina Pattaya Boat Show.
This bodes well for yachting tourism on the east coast. With its proximity to Bangkok, more Thai people are holidaying on the east coast and many are enjoying the boating lifestyle. Over 70% of visitors to the 2018 Ocean Marina Pattaya Boat Show were Thai and more than 50% of boats berthed at Ocean Marina Yacht Club are Thai owned.
“Yachting tourism on Thailand’s east coast is relatively undeveloped. Countries such as Greece, which is famous for its established charter industry, and Australia, which has a large population of domestic boat owners, outperform Thailand currently yet neither have the tourism numbers of Thailand. Thailand expects to welcome approximately 40 million international visitors this year and Pattaya in the region of 14 million – these numbers underscore the huge potential for yachting tourism in Thailand and this is something Ocean Marina Yacht Club are focussed on developing,” added Mr. Finsten.
At this year’s Ocean Marina Pattaya Boat Show, upto 40 boats will be displayed by leading international boat brands and brokers. These will be complemented by a wide range of marine products and accessories, boat toys and gadgets, luxury properties, super cars and more. Live on-water demonstrations will take place over the four days as well as free yacht cruises, sunset cruises, sun downers, fashion shows, pop-up restaurants and lots of activities for all the family to enjoy.
The 8th Ocean Marina Pattaya Boat Show takes place 21st to 24th November, 2019 at South East Asia’s largest marina, Ocean Marina Yacht Club in Pattaya. Entry is free.
The Ocean Marina Pattaya Boat Show highlights the best of Thailand’s east coast, showcasing its position as one of Asia’s leading seaside resort hubs with outstanding facilities and the capability to host large scale international events. This image is about to be enhanced further with the Thai government’s ambitious Eastern Economic Corridor (EEC) Development Plan, which includes the Eastern High-Speed Railways Airport Link connecting Don Muang, Suvarnabhumi and U-Tapao international airports.
The EEC is a priority project on the national government’s agenda and covers the three eastern provinces of Chaochoengsao, Chonburi, and Rayong.
Another important development that is part of the EEC is the expansion of three key seaports: Phase III Laem Chabang, Phase III Map Ta Phut, and the Sattahip Commercial deep seaport. Recently, the State Railway Authority of Thailand announced the construction of a new double-track railway between Saraburi and Chachangsao, which will help facilitate the transfer of goods and products from Laem Chabang.
In addition to significant government investment in the transport infrastructure – roads, rail and air – the EEC region is positioned to welcome inbound international investment and already there is a lot of interest from overseas companies looking to invest in the region and locate offices and staff there. This in turn supports the economy of the area and will have positive knock-on effects to the supply chain and supporting businesses.
With an emphasis on innovation and digital development, the EEC is a flagship project for Thailand and offshoots are already being considered for other regions in the country.
The development of business in the eastern region will also provide a boost to the leisure industry. As more personnel locate to the east coast, leisure activities grow in demand, and as the transport infrastructure between Bangkok’s airports and the east coast improves, as well as expansion of U-Tapao International Airport, the number of domestic and international visitors is set to grow further.
Pattaya welcomed more than 14 million visitors in 2018 and with reigns as the second largest tourism destination outside of Bangkok. Improved access, infrastructure and hospitality facilities will support growth in Pattaya and along the east coast.
The 8th Ocean Marina Pattaya Boat Show is set take place 21 – 24 November at the award-winning Ocean Marina Yacht Club. As the largest marina in South East Asia, Ocean Marina is an ideal home for a boat show of this size and more than 100 exhibitors from around Thailand and overseas are expected, including the latest international boat brands and models, local builds, marine products and accessories, luxury property, lifestyle products, food and beverage pop-ups, and much more.
Want to know more? Want to get involved? Here are 6 reasons why you should exhibit at this year’s Ocean Marina Pattaya Boat Show:
1) Sales and Lead Opportunities
Over the past seven years, Ocean Marina Pattaya Boat Show has proven to be a successful event at which exhibitors have sold a wide range of products and services from boats to marine gear, accessories, clothing, outdoor furniture, food and much more.
The show is also excellent at generating sales leads for exhibitors. Not everyone wants to buy a boat or a property, for example, there and then at the show. Customers can use the show to meet the seller, see the product first-hand and find out more, then follow-up post show with further inspections or sea trials before making a purchase.
2) Reach New Customers
Ocean Marina Pattaya Boat Show has a unique visitor demographic. While some exhibitions may rely on a transient international visitor market, Ocean Marina Pattaya Boat Show is successful in attracting an engaged and influential Thai audience from Bangkok and the East Coast.
For savvy boat brands and brokers, reaching Thai buyers has become a top priority and Ocean Marina Pattaya Boat Show provides a unique opportunity to do so. And with the family-friendly festival like atmosphere over the four day show, the East Coast community turn out in numbers providing an ideal opportunity for boat brands and brokers to introduce the boating lifestyle to new customers. For food stalls and other exhibitors they can target the 6,000 expected visitors that will enjoy the show in 2019.
3) The Personal Touch
With the digitization of the world today, face-to-face marketing is being replaced by marketing-from-a-distance. There is, however, no replacement for the personal touch: meeting a potential customer face-to-face, shaking their hand, connecting with them on a personal level, answering their questions and needs and sharing advice, is a much more powerful way to market. It is also the best way to close a deal and to develop relationships with clients long-term. A 30ft boat purchaser today may by an 80ft buyer in the not-so-distant future, so it pays to give the personal touch.
4) Showcase New Products and Services
Retaining clients is important in any industry, but retaining them over a period of time while being able to keep them excited about your product or service can be very difficult. Sharing details of a new model or an upgrade on a current model is a great way to keep a customer interested and loyal to your brand. Ocean Marina Pattaya Boat Show provides an opportunity for businesses to showcase their latest products whether it be a new boat model, a new interior package for a condominium, or a new range of outdoor furniture products.
5) Listen to Customer Feedback
Feedback forms have their place, comments on a social media post my be relevant, but face-to-face feedback from a customer (or potential customer) is invaluable. A boat show doesn’t have to be all about the sell, it can also provide an opportunity for exhibitors to meet their current customers and seek direct customer feedback.
6) New Show Layout and Large Under Roof Area
One major change at this year’s show is the overall design and visitor flow. A new onshore layout will mean visitors get to see all the exhibitor booths and displays, while a new tent concept will provide larger under-roof spaces and shade making it more comfortable for exhibitors, and ensuring visitors to spend more time at the displays.
Ocean Marina Yacht Club has been at the heart of the Thailand’s east coast marine industry since it opened its doors in 1992. The first marina on the east coast and today the largest in South East Asia, Ocean Marina Yacht Club offers a comprehensive range of facilities in-water and onshore.
Keen to support the industry, Ocean Marina Yacht Club has been a supporter of Disabled Sailing Thailand since it was founded in 2015, providing onshore and on-water support for a number of activities, and at last year’s Ocean Marina Pattaya Boat Show Ocean Marina Yacht Club announced their purchase of eight S\V14 dinghies – dinghies that are designed specifically for people with disabilities.
The dinghies arrived in April this year and were raced by para sailors from Thailand and overseas in the inaugural Thailand S\V14 Para Sailing Championship at the Top of the Gulf Regatta. The fleet at Ocean Marina Yacht Club is the first fleet of S\V14s in the world and Top of the Gulf Regatta was the first fleet-racing event for the S\V14s anywhere in the world.
“By purchasing the S\V14s our goal is to open up sailing to all. We wish to provide opportunities for people with disabilities to get on the water, to have a chance to sail and if they enjoy it to perhaps take it up as a fun hobby. Sailing is a sport that provides people with freedom and purpose, it can be a solo or team experience and with the eight S\V14s at Ocean Marina Yacht Club we are now in a position to give these opportunities to people with disabilities,” commented Scott Finsten, Harbour Master of Ocean Marina Yacht Club.
Working closely with the Thai Paralympic Committee, the long-term goal is to support the establishment of a Thai Para Sailing Team which can represent Thailand and compete in regional and global sailing events in the future.
Ocean Marina Yacht Club is in the process of developing a training and sailing programme, and welcomes any people with disabilities that are interested to contact the marina on email@example.com.
In addition, there will be an S\V14 regatta held at Ocean Marina Yacht Club during the boat show, allowing visitors to get a first-hand look at how versatile these boats are and people with disabilities the chance to sail one.
OceanMarina Yacht Club played host to the Ocean Marina Pattaya Boat Show in November of 2012 and it was recognized as a huge success with a considerable number of exhibitors, visitors, and media. This year it was one of the favorite attractions for Bangkokians and Pattayasiders with more than 4,000 high-profile visitors turning out for the venue’s largest annual exhibition. According to national and international media, the responses has been positive with the recreational boating community committing to the event in earnest. The show has substantially grown in every years, which it is definitely further developed in this coming edition.
Expecting to attract over 6,000 visitors in 2019, Pattaya’s only marina-front luxury lifestyle boat show celebrates its seventh edition in 21st November – 24th November 2019. Taking place at Ocean Marina Yacht Club, South East Asia’s premier and largest marina complex, the show boasts 20,000 square meters of exhibition space attracting over 80 exhibitors representing many of the world’s leading boating, marine and luxury goods brands. Making the 2019 show a must-attend event for the marine industry.
Ocean Marina Pattaya Boat Show 2019 demonstrates Pattaya’s image as one of Asia’s leading seaside resort hubs with outstanding facilities and the capability to host large scale international events. With thriving marinas across South East Asia, this has been the symbol for excitement in the region and the big potential of yachting industry. Based on the confidence that pleasure boats will become one aspect of South East Asia’s expanding upper and middle-class lifestyle, it is believed that this industry will continue to grow. We are committed to carry out the significant market platforms to meet the industry’s achievements and explore new market segments. Ocean Marina Pattaya Boat Show continually sets the criteria by targeting the right visitors. We look forward to welcoming you to Ocean Marina Pattaya Boat Show 2019 which will be held at Ocean Marina Yacht Club from 21st November – 24th November 2019.
Boat sales, product sales and hot leads characterized the seventh Ocean Marina Pattaya Boat Show which wrapped up yesterday at Ocean Marina Yacht Club in Pattaya. Under blue skies, the popular outdoor marina front format was conducive to four days of business and leisure as more than 6,500 visitors from more than 20 countries attended the show.
Boat dealers and brokers talked of “visitor quality” and leads secured at the show which having set-up test drives and trials post-show they aim to turn into solid sales.
At the show, Pan Pacific Motorboats set a new record for the most boats sold onsite by a single exhibitor. “We’ve had an excellent show securing four contracts over the first three days for our 27-foot Classic Motor Launch which is built here in Pattaya, and on the final day we sold the display boat to a customer from Taiwan and will be shipping it overseas immediately after the show,” said Alex Dales, Managing Director, Pan Pacific Motorboats.
Looking to expand beyond their Nonthaburi base, Khana Yacht Charter were exhibiting for the first time at the show with their Carver yacht. “We offer both sales and charter and have had a lot of interest at the show in particular on the boat sales side. Our display has been busy throughout and I would say interest has been 80% from foreigners and 20% from Thais,” said Kanawut Banchakorn, Managing Director, who are looking to expand their business into Pattaya and later Phuket.
Head turners in-the-water this year included the MCY96 displayed by Simpson Marine, who hosted a Venetian-themed VIP dock party to celebrate the award-winning yacht’s Asian Premiere. Other luxury motor yachts included the Princess 68 being displayed by Boat Lagoon Yachting and the Aziumt 66 showcased by official distributor MGC Marine. New in-the-water this year was the Jeanneau NC33 which recently cruised up the Chao Phraya River in Bangkok to celebrate the launch of mega shopping mall ICON SIAM, and Sunseeker were exhibiting for the first time promoting their range of yachts and new luxury Sunseeker charter operation, Platinum Cruises.
“It’s been a busy four days and a successful show. Feedback from exhibitors has been excellent with sales reported across the range of products on display – we’ve recorded more than 100 million baht of sales at the show, and with many boat dealers having confirmed solid leads I would expect that number to increase upto five times as additional sales are booked post-show,” said Scott Finsten, Harbour Master of Ocean Marina Yacht Club, organisers of the Ocean Marina Pattaya Boat Show.
“Pan Pacific Motorboats has been a stand out having sold five boats at the show. The high level of interest in boating is a good indicator of a healthy east coast marine industry. Boat sales will mean an increased spend on ancillary boat services and products with a trickle down effect for the wider marine industry.”
From trailer boats to Superyachts, there was something for everyone at the show, and for newcomers they could find out more from the sail training specialists Island Spirit. The increased water sports presence this year proved popular with Jetskis, sea scooters and more, as well as Mr Boatman displaying kayaks and water toys, daily JetSurf demos, and a JetSurf competition on the weekend that saw 30 riders from more than six countries compete. The successful free yacht cruises operated by Ocean Marina Yacht Club were busy throughout with visitors having the chance to go out on-the-water and get a taste of what the marine lifestyle is all about.
Other exhibitors this year included insurance, boat care, marine products and accessories, luxury properties and an expanded food zone with pop-ups from leading restaurants along the East Coast as well as imported wines, beers, ciders and cocktails.
“We aimed to expand the show this year and broaden some of the exhibitor products, and this has been well received by the visitors. In particular, the pop-ups and food trucks have been very popular and really added a festival atmosphere to the show with visitors staying much longer and coming back multiple times over the four days,” added Finsten.
The dates for the eighth Ocean Marina Pattaya Boat Show are 28 November to 1 December, 2019 at Ocean Marina Yacht Club.
Thai dignitaries, VIPs, media and the public enjoyed the first day of the Ocean Marina Pattaya Boat Show today where an impressive line-up of boats in-the-water and diverse exhibitor displays onshore made showcased Pattaya the Thailand’s East Coast leisure market.
Held at Ocean Marina Yacht Club, the opening was presided over by Mr. Porames Ngampiches, Deputy of Mayor of Pattaya City, who commented that “Marine tourism is very important for Thailand contributing significantly to local and national tourism, as well as attracting new tourist markets to Thailand, and Pattaya is an important tourism city and the center for marine tourism in the Gulf of Thailand.”
With a focus on diversity, there are exhibitors from many different sectors, including marine products, accessories, boat care products, marine fabrics, luxury properties, home products and more. These are complemented by new and brokerage boats from trailer boats to superyachts, and everything in between. Also at this year’s show are water sport displays and activities, free kayak trials and yacht cruises, Jet Surf demonstrations and on Saturday and Sunday there is a Jet Surf Competition.
“Ocean Marina Pattaya Boat Show has always strived to showcase the diversity of Thailand’s marine industry and the uniqueness of the East Coast, and we hope through the show to introduce more people to the marine lifestyle and let them experience the spectacular cruising grounds and world-class marine facilities we have in this region,” commented Mr. Scott Finsten, Harbour Master of Ocean Marina Yacht Club, organisers of the Ocean Marina Pattaya Boat Show.
The seventh Ocean Marina Pattaya Boat Show takes place 29th November to 2nd December at Ocean Marina Yacht Club in Pattaya and is open 11:00 – 19:00 (Thursday 29th November to Saturday 1st December) and 11:00 – 18:00 on Sunday 2nd December. Entry is free to all.